Sta. Rita Hills, CA
A label redesign to evoke the terroir of Sta. Rita Hills, home of The Hilt.
LMNOP wanted to update the look and feel for The Hilt wines to reflect their individual characteristics. We collaborated closely with illustrator Lauren Nassef on illustrations that evoke texture and movement for The Hilt's signature Estate tier. Foil accents and subtle clear foils evoke a feeling of luxury with a light hand, adding to the feeling of refrigerated sun intrinsic to the winemaker's intent. For the most experimental wines, A Different Breed, we made a departure from the cool golds and blues of the other tiers for a suite of expressive labels that reflect the innovative techniques that set these wines apart.