Postcard

West Village, New York City

Where Pastries and Pearls Collide

LMNOP collaborated with Postcard Bakery to craft a visually captivating identity inspired by vintage Japanese postcards from the Taisho-Roman era of the 1920's. Drawing from this graphic language, we designed a customized type for a logo with deco influences and created bold, textural prints for packaging and bespoke wallpaper within the space. The design is a fusion of pastel colors, rich patterns, and retro forms, echoing the works of Yumeji Takehisa. This unique blend of visuals aims to transport guests into a realm where pastries and pearls collide, inviting them on a journey through time where East meets West in sweet and savory splendor.

Services

  • Brand Identity
  • Collateral Systems
  • Illustration
  • Menu Design
  • Packaging
  • Signage + Wayfinding
  • Wallpaper + Murals