Building a distinct and modern brand to connect a universe of other brands.
Extra is a digital product-placement platform that connects emerging brands and hospitality venues — two distinct groups that should feel aligned with its vision, look, and feel. The trick was creating a strong visual identity while still creating a neutral space for clients and partners to shine. The visuals also had to work among a number of different applications — Extra’s website being first and foremost.
LMNOP developed a system of brand elements that can be combined to varying effects: more subdued when showcasing partner products, and more confident when Extra needs to stand on its own. For a prominent digital presence, we created distinct lifestyle photography with Zach & Buj (experts in product styling and interiors) to capture the excitement of brand discovery in luxe hospitality settings.