New York City
Honoring the art of the egg sandwich with a playful personality.
The creativity of the Egg Shop NYC crew shines through the in-person dining experience. It was time for a brand that conveyed the same personality that regulars know and love.
LMNOP designed an identity system that reflects Egg Shop’s inviting energy and its New York roots, with fun line drawings and clean typography. The brand color, a cool mint green, feels like the space itself: bright and breezy. For the restaurant’s second location, we created custom wallpaper that added pops of color to the spacious Williamsburg outpost. A slim collateral package nods to Egg Shop’s humor, featuring the motto that has become their calling card: Eggs Y’all.