Carpenter + Mason
New York, NY
Designing a brand that maximizes the power of minimalism
With exceptional attention to even the most minute detail, Carpenter + Mason’s thoughtful spaces provide a backdrop for life to happen. To create a brand identity that would reflect the architecture firm’s minimalist approach — and provide a backdrop for design to happen — LMNOP took cues from the geometry and clarity of their work. The brand mark combines angular shapes to form the firm’s initials, and a color palette featuring muted tones rounds out the subtle but striking look and feel.