Brooklyn Kura

Building on more than 1,000 of Japanese brewing history, Brooklyn Kura set out to demystify sake and make it more accessible to an American market. LMNOP followed a similar approach in creating a label system and graphics used throughout the brewery. Wanting to break out of the mold of traditional sake labels, we employed bold, graphic patterns in bright colors sure to pop off the shelf. Taking cues from the labels, graphics were applied to the wall of the brewery & tap room, along with menus and other collateral that guests interact with at tastings.