Blue Flag Capital

Rooted in a deep commitment to community and place, the new identity captures the transformative nature of Blue Flag Capital’s hospitality experiences. LMNOP developed a visual language that spotlights moments of connection and exploration within each property—focusing on experiences through the lens of a guest. Clean, classic typography paired with straightforward layouts reinforces Blue Flag’s no-bullshit approach, while an editorial design sensibility hints at the stories behind each endeavor. A minimal, refined color palette keeps the focus on the environments themselves, allowing the unique character of each space to shine. Together, the system embodies Blue Flag’s ability to breathe new life into spaces, fostering connection and creating memorable experiences.