Bloomscape
Detroit, MI
Creating a “plant parent” brand that strikes a balance between achievable and aspirational.
Bloomscape needed to express an ease and simplicity for shipping beautiful, living-room ready plants, and make caring for those plants feel less daunting to the consumer.
LMNOP developed a clear and inviting brand system with illustrated plant care cards and shipping boxes. A custom website delivers an e-commerce experience that allows users to easily select plants based on their needs, and provides plant details in a visual, approachable format. We continue to conceptualize and art direct a stylish-yet-achievable plant parent lifestyle for all of Bloomscape’s photography, inspiring city dwellers to grow their own indoor jungles.
Services
- Art Direction
- Brand Narrative
- Collateral Systems
- Content Creation
- E-Commerce
- Identity Systems
- Illustration
- Packaging
- Photography
- Social Media
- Web Design
Collaborators
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- Apparel + Merchandise
- Art Direction
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- Brand Narrative
- brand strategy
- Collateral Systems
- Content Creation
- content strategy
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- creative direction
- development liaison
- E-Commerce
- Editorial
- Identity Systems
- Illustration
- integration support
- Menu Design
- Naming
- Packaging
- Photography
- Signage + Wayfinding
- Social Media
- UI / UX Design
- Uniforms
- Wallpaper + Murals
- Web Design
